Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a m...(展开全部)

The world’s leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It’s all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it....(展开全部)

The world’s leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It’s all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it....(展开全部)

罗伯特·西奥迪尼、史蒂夫·马丁、诺瓦·戈尔茨坦是知名的说服力与影响力研究权威。在影响力和说服力领域，罗伯特·西奥迪尼的著作《影响力》已被翻译成26种语言，在全球售出了200万册，并被《财富》杂志评选的75本必读的最睿智的图书之一。他们共同写作畅销书籍曾获得英国皇家学会奖。

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now...(展开全部)

You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior...As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you...(展开全部)

In autumn, a strong wind blows flower seeds high in the air and carries them far across the land. One by one, many of the seeds are lost -- burned by the sun, fallen into the ocean, eaten by a bird. But some survive the long winter and, come spring, sprout into plants, facing new dangers -- trampled by playing children, picked as a gift for a friend. Soon only the tiniest seed ...(展开全部)

Join the tiny seed on an adventure as it becomes a giant flower!